![]() Consider the following examples to spur the creative process: Unique purchase opportunities When considering your ad Placements, think about stress points in your game that might be a good opportunity for an injection of resources. Take the above tip a step further, by choosing the right incentive at the right time and place. Successful implementations tend to offer in-game currency, power-ups, additional lives, or consumable items such as potions that help players recover and flourish in the game. This is turn increases the quality of your impressions.Įncouraging players to voluntarily watch an ad requires a compelling incentive. When players voluntarily watch an ad, they are more likely to pay attention and show interest in the advertised product. Let the player chooseĪllow players to opt in to watching ads, so they can choose between skipping them or receiving a reward. To learn more about design-driven monetization, watch this presentation from Unite ‘16. Think of the following tips as recommendations the best approach will ultimately depend on the specifics of your game and incorporate input from marketing, production, and game design disciplines within your team. Like any other game mechanic, remember that effective ads implementation requires carefully considered game design. As a byproduct, they increase the likelihood of players investing further through in-app purchases. They can also drive help engagement and retention. Rewarded ads monetize better, typically yielding higher quality impressions. ![]() When done right, the incentive to voluntarily watch ads makes rewarded ads an extremely effective form of marketing, as it helps create a positive player experience. Rewarded ads provide in-game rewards to players in exchange for watching ads. The key to maximizing your eCPM is designing your ads to consistently generate the highest quality impressions.įor an in-depth look at Unity Ads metrics, KPI, and terminology, see documentation on Monetization statistics. Your eCPM (effective cost per 1000 impressions), represents your overall blended revenue across these streams. Install (the player clicks out to the external product page and installs the product). ![]()
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