![]() This provides your law firm with more visibility, thus attracting leads and clients. Algorithms favor businesses with higher numbers of positive reviews and in turn give their websites more authority. Review websites will push your business toward the top of their indexed content the more customer reviews you have. However, each site has its own method of indexing content. Most people look at online customer reviews via the Better Business Bureau, Google My Business, and Yelp. Reviews help boost your SEO rankings so that your law firm pops to the top of search results when consumers are on the web hunting for prospective lawyers in their area. ![]() Their feedback will inspire others to work with you, too. That’s why it’s imperative that you request and share feedback from your clients. It’s not a stretch that, if your law firm has numerous five-star reviews, the odds are high that your lead and conversion rates will increase - and revenue will follow. A potential client will be hard pressed not to believe the enthusiastic praise of your law firm’s five-star reviews and strongly consider choosing your practice. Imagine if you had one or more, or even a page of five-star reviews. These people are actively looking at your customer reviews and star ratings.Įven an increase of a single star in your ratings can boost your conversion rates by 10% according to a study by. In the past year, a staggering 93% of customers regularly used the internet to find local businesses, with 34% of them making searches on a daily basis. Social proof has a major impact on people’s spending nature and is often a driving force behind someone choosing your business over a competitor. 1) Social ProofĪ person is more likely to choose your law firm or a specific lawyer at your law firm if they read a positive customer review that assures them that it’s a good decision. Here are some reasons why customer reviews are so important for law firms. However, the Better Business Bureau is the most trusted platform hub for reading and writing online customer reviews. Most reviews are found on Google My Business and Yelp. While traditional word-of-mouth recommendations are very important, 79% of consumers trust online reviews just as much as a recommendation from a friend or family member. In other words… online reviews have become today’s word-of-mouth recommendations. Online customer reviews have a strong, psychological impact on consumers and their buying decisions. The 8 Benefits of Customer Reviews for Law Firms Let’s dive into why customer reviews are important for law firms and how they will benefit your business. So, if consumers give that much consideration to what strangers on the internet say about an everyday purchase, you can imagine how much they’ll consider reviews when looking for a lawyers or law firm. ![]() To further make the case for reviews, 87% of consumers in 2020 routinely read online reviews before doing any sort of business with a company (up from 81% in 2019). To put things in perspective, only 48% of consumers will consider giving their business to a company that has less than four stars – that’s why it’s incredibly important to promote reviews for your company. ![]()
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